-46%

Switch: How to Change Things When Change Is Hard

$6.99
$12.99
Ask a Question

Instant digital delivery — your download link is sent by email within seconds of purchase.

Eligible for a full refund or file replacement if your download is corrupted, undelivered, or significantly different from the product description. See our Refund Policy for full terms.

Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
$6.99
$12.99
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

 

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

 

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

 

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

All Novabooks products are digital eBooks delivered instantly by email after purchase. Because the nature of digital goods does not allow them to be "returned" once accessed, all sales are generally considered final once a download has been opened. However, we stand behind every title we sell and will always work to make things right.

You are eligible for a full refund or a replacement file in the following situations:

  • The downloaded file is corrupted, unreadable, or incomplete.
  • You accidentally placed a duplicate order for the same title within 48 hours.
  • You completed your purchase but never accessed the download link (within 7 days of purchase).
  • The file is materially different from what was described on the product page.
  • A technical issue with the download link cannot be resolved by our support team.

How to request a refund: Simply email us at novabooks.shop@gmail.com with your order number and a brief description of the issue. We respond within 24–48 hours, and approved refunds are processed back to your original payment method within 5–10 business days.

For complete terms, please read our full Refund Policy.

You May Also Like

Recently Viewed