MKTG: Principles of Marketing (Thirteenth Edition) eBook cover
MKTG: Principles of Marketing (Thirteenth Edition) eBook cover
MKTG: Principles of Marketing (Thirteenth Edition) eBook cover
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MKTG: Principles of Marketing (Thirteenth Edition)

$28.61
$86.61
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MKTG: Principles of Marketing (Thirteenth Edition) eBook cover
MKTG: Principles of Marketing (Thirteenth Edition)
$28.61
$86.61

Marketing fundamentals made memorable — MKTG, Thirteenth Edition.

Lamb, Hair and McDaniel's MKTG distils the principles of modern marketing into clear, visually engaging chapters built for the way students actually study. From the marketing mix and consumer behaviour to digital, social and global strategy, every concept is paired with current brand examples so theory connects directly to real-world practice.

What's inside:

  • The marketing concept, environment scanning and strategic planning
  • Consumer and business buying behaviour explained step by step
  • Segmentation, targeting, positioning and the full marketing mix
  • Digital, social media, content and integrated marketing communications
  • Pricing, distribution channels and supply-chain basics

Ideal for: marketing and business students, MKTG / MindTap users, and anyone wanting a fast, practical grounding in marketing principles.

Instant digital download: available immediately as a PDF & ePub — read on any device, with lifetime access and no shipping.

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