{"product_id":"switch-how-to-change-things-when-change-is-hard","title":"Switch: How to Change Things When Change Is Hard","description":"\u003cb data-mce-fragment=\"1\"\u003eWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eMade to Stick\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSwitch\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- The manager who transformed a lackadaisical customer-support team into service zealots by \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eremoving\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e a standard tool of customer service\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSwitch\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.\u003c\/span\u003e","brand":"Novabookshub","offers":[{"title":"Default Title","offer_id":53070660043119,"sku":null,"price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8466\/9295\/files\/Sanstitre-1_8570b571-b8b1-4799-9ca9-3974539bff49.jpg?v=1780243248","url":"https:\/\/novabookshub.shop\/products\/switch-how-to-change-things-when-change-is-hard","provider":"Novabooks","version":"1.0","type":"link"}