{"product_id":"research-methods-and-data-analysis-for-business-decisions-a-primer-using-spss","title":"Research Methods and Data Analysis for Business Decisions A Primer Using SPSS","description":"\u003cp\u003e\u003cstrong\u003eItem Details :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYear: 2021\u003c\/p\u003e\n\u003cp\u003eEdition: 1\u003c\/p\u003e\n\u003cp\u003ePublisher: Springer\u003c\/p\u003e\n\u003cp\u003eLanguage: english\u003c\/p\u003e\n\u003cp\u003ePages: 263\u003c\/p\u003e\n\u003cp\u003eISBN 10: 3030844234\u003c\/p\u003e\n\u003cp\u003eISBN 13: 9783030844233\u003c\/p\u003e\n\u003cp\u003eSeries: Classroom Companion: Business\u003c\/p\u003e\n\u003cp\u003eFile: PDF, 13.13 MB\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.\u003c\/p\u003e","brand":"Novabookshub","offers":[{"title":"Default Title","offer_id":53070671741295,"sku":null,"price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8466\/9295\/files\/3_407c2586-ebcf-46db-85ba-7cbc1d7d63f1.jpg?v=1780243759","url":"https:\/\/novabookshub.shop\/products\/research-methods-and-data-analysis-for-business-decisions-a-primer-using-spss","provider":"Novabooks","version":"1.0","type":"link"}