{"product_id":"global-business-today-12th-edition","title":"Global Business Today 12th Edition","description":"\u003cp\u003eGlobal Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter).\u003c\/p\u003e\n\u003cp\u003eThe success of the first eleven editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.\u003c\/p\u003e\n\u003cp\u003eBuilding on these strengths, the goals for the 12th edition have focused on the following\u003c\/p\u003e\n\u003cp\u003eIncorporate new insights from scholarly research.\u003cbr\u003eMake sure the content covers all appropriate issues.\u003cbr\u003eMake sure the text is up-to-date with current events, statistics, and examples.\u003cbr\u003eAdd new and insightful opening and closing cases in most chapters.\u003cbr\u003eIncorporate value-added global EDGE™ features in every chapter.\u003cbr\u003eConnect every chapter to a focus on managerial implications.\u003c\/p\u003e","brand":"Novabookshub","offers":[{"title":"Default Title","offer_id":53070673019247,"sku":null,"price":31.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8466\/9295\/files\/5_6c323636-2d2d-4e1d-88cb-3e043f414461.jpg?v=1780243822","url":"https:\/\/novabookshub.shop\/products\/global-business-today-12th-edition","provider":"Novabooks","version":"1.0","type":"link"}