{"product_id":"digital-product-2","title":"Essentials of Corporate Finance","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eEssentials of Corporate Finance\u003c\/span\u003e\u003cspan\u003e focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEssentials\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ehas three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Novabooks","offers":[{"title":"Default Title","offer_id":53095821771119,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8466\/9295\/files\/720_c2d9d31a-9683-4cef-b3a3-539bff0e90cc.jpg?v=1780961575","url":"https:\/\/novabookshub.shop\/products\/digital-product-2","provider":"Novabooks","version":"1.0","type":"link"}