{"product_id":"digital-marketing-strategic-planning-integration-second-edition","title":"Digital Marketing : Strategic Planning \u0026 Integration Second Edition","description":"\u003cp\u003eCategories: Business AND Economics\u003c\/p\u003e\n\u003cp\u003eYear: 2022\u003c\/p\u003e\n\u003cp\u003eEdition: 2\u003c\/p\u003e\n\u003cp\u003ePublisher: Sage Publications Limited\u003c\/p\u003e\n\u003cp\u003eLanguage: English\u003c\/p\u003e\n\u003cp\u003ePages: 408\u003c\/p\u003e\n\u003cp\u003eISBN 10: 1529742803\u003c\/p\u003e\n\u003cp\u003eISBN 13: 9781529742800\u003c\/p\u003e\n\u003cp\u003eFile: PDF, 14.8 MB\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.\u003c\/p\u003e\n\u003cp\u003eThe second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.  \u003c\/p\u003e\n\u003cp\u003eKey features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.\u003c\/li\u003e\n\u003cli\u003eA brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.\u003c\/li\u003e\n\u003cli\u003e‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.\u003c\/li\u003e\n\u003cli\u003e‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.\u003c\/li\u003e\n\u003cli\u003eThe ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.\u003c\/li\u003e\n\u003cli\u003eIncludes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.\u003c\/li\u003e\n\u003cli\u003eWorked digital marketing plan. \u003c\/li\u003e\n\u003cli\u003eComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.\u003c\/p\u003e\n\u003cp\u003eAbout the Author\u003c\/p\u003e\n\u003cp\u003eAnnmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.\u003cbr\u003e\u003cbr\u003eOriginally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best worldwide results. As an early adopter, working in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.\u003cbr\u003e\u003cbr\u003eAnnmarie’s SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.\u003c\/p\u003e","brand":"Novabookshub","offers":[{"title":"Default Title","offer_id":53070667481455,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8466\/9295\/files\/1_289644bc-bbeb-4492-a7c5-4ca828f94f76.jpg?v=1780243574","url":"https:\/\/novabookshub.shop\/products\/digital-marketing-strategic-planning-integration-second-edition","provider":"Novabooks","version":"1.0","type":"link"}